Creative director + Brand designer

Expertise

Creative Direction
Encourages exploration, guides effort, and makes decisions allowing teams to succeed

Brand and competitive audit
Identifies areas of weakness and opportunity

Brand expression
Creates distinctive brand systems

Brand guideline development
Creates easy-to-comprehend brand system guidance

Systems thinking
Anticipates and considers the lasting impact of individual design decisions that define brands

Conceptual development
Develops ideas to solve specific marketing challenges

Marketing development
Extends conceptual ideas into multi-channel executions

Presenting work
Facilitates and curates work from multiple disciplines into verbal and written presentations

Collaboration
Coordinates and partners with other disciplines

Interviewing, hiring and mentoring
Identifies the unique attributes of designers of all levels to match specific job opportunities and guiding their career journey

Performance reviews
Evaluates designers with quartlery check-ins, yearly reviews and monitoring performance goals

Project management
Tracks deliverables and anticipates challenges

Project scoping
Plans and defines the effort required to staff upcoming projects

Design resourcing
Forecasts and allocates designers against current and future deadlines