Brand Consulting

Part translator, part marriage counselor, and part detective, I help brands by serving as an extension of your in-house team to realize your brand’s potential.

Agency Oversight

With a fiduciary approach focused on your brand, I act as a neutral collaborator with your team while you engage with your partner agencies. My involvement can be kept confidential from your agencies, or I can act as an extension of your team to ensure that your brand receives the design outcomes you need from your agencies.

Internal Team Assessment

In addition to partnership collaboration, I offer the option of a confidential assessment of your internal teams. This evaluation allows for a deeper understanding of your team's dynamics and capabilities, uncovering areas of improvement that might have gone unnoticed.

Brand/category/ competitive audit

I conduct brand, category, and competitive audits, focusing on strategic insights. My approach provides actionable brand knowledge to your creative partners and internal teams, influencing brand strategists and creatives without the burden of cumbersome, jargon-filled reports.

Brand guideline optimization

I optimize brand guidelines to ensure consistency and alignment across all practitioners. I address disconnected or outdated brand guidance and prevent favoritism towards one group at the expense of the larger brand. My services include consulting or combining it with design to enhance your brand guidance.

RFP participation

I can join your RFP selection team to help choose new agency partners. I'll assess spec creative work, strategic insights, project scoping, agency chemistry, and team structure. My goal is to provide valuable input for well-informed decisions.

Brand training

Once we've established a successful brand baseline, I can provide remote and in-person training sessions to help your practitioners execute your brand effectively.

Franchise optimization

I optimize franchises from both perspectives, identifying new brand tools or expression enhancements needed by franchises. I also help franchises recognize subpar creative output from franchisees and suggest corrective measures.