Google + SAP 2030 Partnership Contest

Google Cloud partnered with SAP to host a social entrepreneur contest we named Circular Economy 2030, where winning entries would receive funding to answer a United Nations agenda item.

Contest video

Google Cloud and SAP are technology heavyweights, each with valuable brand equity but lacking a cohesive visual connection between brands. To avoid either brand being considered the lead brand in this partnership, we created a neutral brand expression that leverages parts of each brand with an intentionally simplified and essential graphic system.

Wildposting

Posters

Digital examples

Pin and social campaign

Registered entries exceeded expectations

Credits

Agency: VSA Partners

Matt Ganser, Creative Direction and Design

Kris Newgren, Creative Direction and Design

Tony Riazzi, Creative Direction and Writing

Lydia Bickal, Design

Susan Pfeifer, Project Management

Vucko, Animation