Intuitive Surgical
Expression Campaign
Intuitive is the original robotic surgery device company. They pioneered the category by answering a Darpa challenge to save our soldiers’ lives remotely from the battlefield. Twenty years passed since the original ground-breaking idea, and the brand found itself competing in a newly competitive marketplace with a disjointed brand needing clarity and distinction.
To visualize that core idea of the Point of Possibility across the brand platform, we created a brand expression that avoided cliched representations of technology and data, creating a distinctly crafted approach.
Our work spanned internal and external communications, corporate events, and digital executions.
Point of Possibility animations
Cody Fenske produced an extensive library of illustrations. These are just four of them. Sarofsky put the library in motion.
Internal communications
Brand book
Advertising Campaign
Photo direction. Shot with Todd Tankersley
Brand Strategy
Intuitive refined its leadership position in a crowded Silicon Valley tech landscape.
Credits
Agency: VSA Partners
Matt Ganser, Creative Direction and Design
Chrystine Witherspoon, Creative Direction and Design
John Sheehan, Client Engagement
Her name, Strategy
Liz Ahern, Project Management
Brett Wilkes, Writing and Creative Direction
Cody Fenske, Design, Animation and Illusration
Other designern, Design, Animation and Illusration
Rachel Shuttler-Andrejko, Production
Sam Stalling, Production
Method, CG Animation, and Illustration
Sarofsky, CG Animation, and Illustration
Todd Tankersly, Photography