Marvin Windows Capability Brochure
This brochure converted our relationship with Marvin into a multi-year AOR relationship. Marvin came to us with a simple catalog request, and we quickly determined that instead, they needed a capabilities brochure for their dealers to use with their customers.
Why pay more for hand-crafted wood windows? Much more, actually. So much more that customers are forced to choose between visible luxury items like kitchen upgrades or wood windows. We asked a simple question, what if it’s not about the windows, but it’s what they produce? It’s about the warming sensation of light entering your home.
From that fundamental insight, we created an oversized coffee table brochure with elegant production techniques that positioned Marvin Windows as worth the investment.
Dealers ordered multiple reprints since they finally had a marketing tool to fight against other more recognizable home upgrades.
And I got to fly on a private plane during a location visit which was much more important.
Credits
Agency: VSA Partners
Matt Ganser, Creative Direction and Design
Doug Gallow, Client Engagement
Nirali Rodriguez, Strategy
Hugh Allspaugh, Strategy
Jimi Geiyer, Design